A media kit, in its simplest sense, is a collection of information that tells members of the media why they should care about you. May 22, 2014 this instructional video covers the use of the author bio template, included in our media kit bundle. A media kit for potential investors is much different than a kit for potential clients. An autobiography usually reveals nothing bad about its writer except their memory, franklin p.
In general, a release for a media kit should focus on the unveiling of your new work. Your books media kit is the major marketing package that tells a variety. Jan 21, 2017 a media kit is a basic document containing information about your latest book being released. Backgrounder definition and how to write a backgrounder. They also have the added bonus of marketing an authors brand start your virtual book tour on. While other authors are struggling to create their author media kits. Return to book promotion tips printmobilefriendly version.
Dec 26, 2019 your author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. How to create a stunning media kit for you and your book. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. You should regularly maintain your bio on places like your bookbub author profile so fans and potential readers seeking you out can learn more about you and why they should pick up your latest book. That includes poetry books, picture books and memoirs. A media kit is a document containing information about your business, product or event. With delivery to thousands of media outlets, a press release is indispensable for any newly published book. Your author media kit is important for your book marketing efforts.
In an earlier post we discussed the five tips for writing a stellar press release which should give you some added guidance in the dos and do nots of press release writing. Yecheilyah eseeliyah, affectionately nicknamed ec is an author, poet, book blogger, publisher, and book coach. Your media kit should work for you like a hired hollywood publicist, says shannon oneil of duolit and alli florida meetup cocoordinator. Choose a portion of the first chapter, or a sample from your best chapter. Then youll have a link you can share via email or elsewhere whenever people want to know more, have info requests, etc.
Before an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. A media kit is an information packet that informs everyone not just members of the media about you and your author brand. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. An author press kit is a package of information about a particular writer. After you have honed your press release, the next step is to send it to media outlets via press release distributors. For example, a cookbook might include photos of her in the kitchen. Although a press kit should be comprehensive, every promotional item or piece of marketing collateral ever. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. The package includes a 62page guidebook that walks you step by step through the process of creating your author media kit. These include your author bios in different lengths, and a two press releases one for fiction and one for nonfiction. They are mainly used at events and for launches as a package of information for journalists to help them write their story. Lets explore media kits for writers and how they might be helpful to you in various types of writing and publishing work.
Best of all, you dont have to be a techie to use them. Try and include anything that will make you stand out from the crowd. Jun 11, 2019 theres no rule book on creating press kits that specify what components you must include. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or. The best example of a media kit i have ever seen is the most recent one for andy andrews newest book, the final summit. The entire goal of the media kit is to shorten the path from point a someone wanting to promote your book, to point b that person actually promoting your book. Spend several weeks researching and creating your media kit. You can sure do have a peek into the media kits of the people with a successful partnering with advertiserssponsors.
Media kit templates for indie authors faqs the publicity. Examples your name here is the author of your genre here novels your. The media kit provides powerful support for all forms of media including, but not limited to, audio and video, including both playback and recording from and to a wide variety of media and devices. This post showcases the best personalbranded book author websites on the market today. A media kit is a basic document containing information about your latest book being released. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it. The ultimate book press release template free download. How to create the perfect book media kit book launch. It provides all the details about your book on one piece of paper. While every author has a book to share, in no way did i want to engage in selfpublishing. This is part 1 of a 10part series on creating your author media kit.
A book launch plan for firsttime authors without an. Apple mac pages, microsoft publisher, adobe illustrator ai. And as you read in the example above, a good media kit also means they can cover. The point of a media kit is to catch the eye of a journalist. The backgrounder gives the press or other interested parties a more detailed background of an issue, event, person of interest or launch. Why you need a media kit for your book author unlimited. Your press kits will vary based on what youre promoting and the type of media that will be receiving your press kit.
Many authors have no idea what these are or how to use them. Rightclick the link and select save as to download it, then doubleclick the file to open it. For books that arent enrolled in select, publicists tend to include a pdf. Jun 04, 2017 a media kit is an information packet that informs everyone not just members of the media about you and your author brand.
Theres way too much real estate devoted to profiles of contributors this media kit feels like it was an exercise in ego stroking, but the beyond the demographics page is a nice example of compelling audience profiles. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. For this reason, book press kits are really important to your book marketing efforts. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others.
Although a press kit should be comprehensive, every promotional item. The basic concept is to write a headline which compels the reader to continue reading. See more ideas about media kit, author and press kit. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. When youre launching and marketing your book it can be essential to get attention from the media. Build your brand the ultimate guide to creating an author media kit.
Theres no rule book on creating press kits that specify what components you must include. Media kit templates for indie authors faqs the publicity hound. Your author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. Authors, you need one for each book you release, and sometimes for a full series when youve released all the books in that series. It could be someone hosting a webinar, or looking around for guests to invite to a telesummit. The good news is media kits are very easy to put together, and they can save you a lot of time when it comes to marketing your books. You can get inspired by these reallife media kit examples and find an idea for building your media kit. This could be through creating intrigue, using the power of fear, or making a bold or unusual claim.
And it gave me a lot of ideas i had not thought of. It is written in third person, has a catchy title and intro, an engaging discussion of the books topic, and contains at least one quote. A backgrounder is an informational document often provided with a press release, press advisory or as part of a larger media kit. Here is a link to the entire media kit in one jumbo zip file. How to create a professional author media kit writers edit. Theyd walk off with a copy of the book based on the bio. Basically, you want to include everything a reporter might want to know about both you, and your book. The standard edition includes a package of 8 pdf documents that are preformatted templates for the most important items in your books media kit. Use our free press kit template to appeal to media and standout among the. Think of it as a supercharged business card that explains who you are, what your books do, and what separates you from others in your field. Media kits are a necessity for every author approaching a new release.
Nov 18, 2002 a media kit for potential investors is much different than a kit for potential clients. Within only one page, author vince frost leverages a strong use of graphic design to capture interest. Use it to sell or promote your book to retailers, wholesalers and even consumers. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. But after doing quite a bit of research, i found that a i already had most of the materials and b its pretty simple. Media kit for indie authors alliance of independent authors. This gives media outlets an easy cutandpaste option for coverage of your book. Be sure to let me know if i missed any this should be on this list. When they responded asking for my press kit, i panicked. Id show the book to people at book fairs and signing events, and theyd flip the book over, read the bio, and laugh. Jan 07, 2016 after launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book.
Media kit and samples the blog of author tim ferriss. Originally from chicago, she now lives in georgia and has been writing and publishing her books for over ten years. For example, you are launching a book, you can give an overview of what it is about, what was your inspiration as you wrote it, and also narrate the struggles, the setbacks, and the joy as you wrote your book. Writing your author bio can be a daunting task, but a wellcrafted bio can help readers learn more about what makes you and your books so interesting. Another example is when you were creating your product, you can narrate the funny and moments as you try to conceptualize and finally. The first thing you need to do is to write an engaging press release. Heres a list of items to include in your speaker media kit or speaker press kit ive compiled a list of typical items a speaker may include in their speaker media kit. Most press kits are mailed out, often to people who have administrative assistants, and it is your job to create a press kit thats. So to appeal to media and thought leaders alike, you are going to need to tell them why your book matters to them and their audience. It isnt just reporters, of course, it could be a podcast host youve reached out to for interview.
The authors photo may have to be replaced if it is no longer realistic. These items may also go on the media page of a website. Tim ferrisss 4hour workweek and lifestyle design blog. May 24, 2018 type press release book release into a search. How to write a backgrounder is a skill that many freelance writers and pr. Media kit, author, books, image, art, livros, craft art, book, kunst. Why having a media kit could increase your press coverage. The intriguecompulsion factor of your book press release headline needs to be balanced by some actual information. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. Oct 22, 2015 writing your author bio can be a daunting task, but a wellcrafted bio can help readers learn more about what makes you and your books so interesting. Author media helps writers build a platform, sell more books, and change the world with writing worth talking about.
The templates in the bundle all work on the same principals as the author bio template, so you. Read the releases that have been distributed by publishing houses as well as the templates. Oct 12, 2010 now were going to focus on building five important elements of your media kit. This pdf includes a media kit checklist, a book promotion planner. If you have upcoming events, it might be a good idea to omit them from your media kit press release to keep the article timely a. A selfpublishers companion media kit the book designer. There are lot of companies that offer services to build your media kit for you, and they can cost as much. Marketing, entrepreneur the ingredients of a press kit. Your media release should preferably be short and sweet, and include the following elements. You need to make it very easy to connect those two dots. May 11, 2020 author media helps writers build a platform, sell more books, and change the world with writing worth talking about. A book launch plan for firsttime authors without an online.
Nov 05, 2019 your ebooks needs a media kit at the ready. In a blog post, one writer goes so far as to say that readers bought copies of his first book after reading only his bio. Y our book is about to be released, but how do you get the news out to the media. Sample chapterwhy selfpublishing is entering a golden age. Here are the best 10 reallife media kits for your inspiration in making yourself a media kit. Sep 25, 2011 the best example of a media kit i have ever seen is the most recent one for andy andrews newest book, the final summit.
Youll get 15 media kit templates and assorted photo templates. A sell sheet is a concise, onepage document that is really more like a flier or brochure than a press release. If youre writing your book and want a look ahead at what youll need to use from the book to create your author media kit. This section is optional, but if you wish, you can include a complete media release within your author media kit. This instructional video covers the use of the author bio template, included in our media kit bundle.
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